What would an HMD designed by Steve Jobs look like? What would it do?
As a business person, I want to build successful companies, and while success can be measured in many financial metrics, one aspect of a successful company would be a company that creates an emotional attachment with its customers.
What was so good about that Apple II? I loved its design. It was open so that you could plug cards inside. It was simple to use and "it just worked" year after year after year. That allowed so many people to write cool software and so on in a vitreous cycle.
What can we learn from Apple about HMDs?
- Design matters. Make people want to use or - in the case of HMDs - wear your product
- Keep it simple. Plug and play. No drivers to install. No configuration to go through. "It just works".
- Open it up so that value could be added outside your company.
- Price matters, but you don't have to be the lowest-cost product to succeed
- Make it simple to use content that you already own
- Humanize the product, if possible.